Methodology
How leads are scored.
Every lead carries a fit score from 0 to 100. It’s a sorting aid: a fast read on how qualified a lead looks before you buy, not a promise about any one person.
The fit score
Five inputs, each weighted, combine into the 0-100 score:
- 40%
Estimated net worth
The single biggest input, anchored on the consumer's own asset entries.
- 20%
Age window
Proximity to and within the retirement-decision window.
- 20%
Journey depth
How far the consumer worked through their retirement map.
- 10%
Tools run
How many planning tools they ran while building the map.
- 10%
Concerns raised
Distinct planning concerns the consumer surfaced along the way.
Asset tier (A-E)
Separately from the fit score, every lead is banded by estimated liquid assets: Tier A ($3M+), B ($1M-$3M), C ($500K-$1M), D ($250K-$500K), E (under $250K). The tier sets the base price; the fit score helps you choose between leads in the same tier.
Intent & journey signals
Two leads with the same tier and score can still differ in intent. A lead that asked to speak with a specialist is a stronger signal than one who opted in to be matched later. Where the consumer provided them, short journey signals (when they plan to retire, whether they’ve worked with a professional before, how they feel about annuities, and old accounts that haven’t been rolled over) travel with the listing so you can read fit before you buy.
Calibration
The weights are version-controlled and tuned over time against real outcomes. The score is deliberately transparent: you see the inputs, not a black box. Use it to triage, not to replace your own judgment.